Two music video analyis

Evanesence – My Immortal

Goodwin’s points that apply to this music video are demands of record  label by using close ups of the artist to identify with and the band. There are also visual motifs of an extreme close up of the lead singer, Amy Lee’s hand wrapped in bandages. The unique selling point is her voice because she is the main vocalist and the main focus. This is because her vocals are very distinctive.

The camera follows her slowly as she tells her story.

The lyrics sometimes relates to the visual for example; when she sings “my once pleasant dreams” they cut to a man in the band as a visual representation and then “your voice it chased away” it cut’s back to her.

In the music video there is no reference to voyeurism because she is “dead”.

During the whole music video it is all in black and white. This gives it more emphasis to the story.  Shot types include close up of all the band  members, especially Amy Lee. Extreme close ups of her bandaged hands and feet when walking around a fountain edge. There is a few bird’s eye view shots. One is when she is on top of the roof and one when she is on top of a car. Also when she is on the roof sometimes the camera is at a low angle and a long shot to she that when she sings “I’m all alone” you  see her on the alone on the rooftop with loads of buildings in the back background

Rihanna – Where have you been

The genre characteristics of a dance routine came up a lot in different shots that where cutting on the beat which music is relating to visuals. There was also a dance break which also showed a reference to notion of looking and voyeurism.

Also with all the different outfits Rihanna was wearing throughout the music video they all seem to encourage voyeurism as well as her sexual gestures and the lyrics suggest.

The editing happens on the beat as well, such as split screens of Rihanna dancing and making it look like she’s multiplied.