Looking into music distribution, the most effective way of distributing and selling a CD is through the internet. Research has shown people refer it more to buying the actual CD as it's quick and easy to download and it isn't much hassle. People who buy the CD worry they will loose it however buying it online, it's forever on your iTunes account (if you choose to buy though iTunes). However, there are still a majority of people who buy the actual CD as they feel they are contributing more to their artist and supporting them, having the actual CD gives a sense of possession in a franchise.
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