We decided our star persona is going to be an artist called Sally Casselo. However, we were unsure at first as we used Alyssa as an actress for the lip syncing and Cat as our other actress for the rest of the music video. We have a facebook page for Sally Casselo but we have decided to change the picture to Alyssa. By using Alyssa as our face for the lip syncing, the audience will automatically think she is the star persona.
The USP will be the lyrics and the music video. The digipack won't have the face of Sally as she will focus more on her songs and her lyrics and the message she tries to convey in them. Many artists USP is their face, their image and how they look. It's a good way of identifying the artist but it's something that we have chosen not to do.
www.facebook.com/pages/Sally-Cassello/116281735195811
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