Target Audience

Who is our promotional package supposed to appeal to? 

How will we target this market through the style/ techniques used?

 

Questionnaire given to teenagers:

1. What do you expect from a music video?
2. What appeals to you in a music video?
3. What doesn't appeal to you in a music video?
4. What appeals to you in a digipack / CD cover?
5. What doesn't appeal to you in a digipack cover / CD cover?

Responses:

1. the song to be related to the video
2. dancing, attractive looking people
3. 1 shot sitting and singing, little movement
4. the artist needs to be on there, colourful, pretty
5. no picture, little colour