Target Audience

Target audience is when you focus on a specific group of people within the target market which the product is aimed at.

Our target audience is teen girls as we feel our music video would appeal more to females than males.

Questions I'm thinking about asking our target audience are;

1. Do you prefer simple or complex designs on a digi pack cover?
2. What colours stand out on a digi pack cover?
3. What do you expect to be in a pop music video?
4. Do you think special effects are always good in a music video?
5. Do you like the use of split screens in a music video?

Answers;

1. I would say somewhere in the middle not too simple but not too complex.
2. Reds and blues.
3. A good narrative, dance, warm colours for the happy moments and cold colours for sad moments.
4. Special effects would make it look more professional.
5. Split screen sounds like a good idea